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Management, Marketing, Finance, and Revenue Generation

EX Sports specializes in comprehensive business management across sports, fitness, recovery, and wellness sectors. Our services include:

Strategic Financial Planning: Developing and implementing financial models tailored to maximize ROI and align with growth objectives.

Integrated Marketing and Brand Positioning: Leveraging digital marketing, content strategies, and partnerships to increase brand visibility and drive customer acquisition.

Revenue Stream Diversification: Optimizing income from memberships, events, merchandise, sponsorships, and corporate partnerships.

For real estate developers and asset owners, our expertise ensures robust financial performance and long-term asset value creation.

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Sports Facility Development, Optimization, and Operations

We lead the development and management of world-class sports and wellness facilities, providing:

Comprehensive Feasibility Studies: Data-driven analysis to guide site selection and investment decisions.

Innovative Design and Construction Oversight: Ensuring facilities meet global standards in functionality, aesthetics, and sustainability.

Efficient Operations Management: Streamlining processes for staffing, maintenance, and customer service to enhance user experience and optimize operational costs.

Our partnership approach ensures maximum facility utilization, transforming properties into dynamic community hubs.

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Brand and Product Curation, Identification, and Creation

EX Sports excels in curating and developing innovative concepts tailored to the sports and wellness market:

Global Brand Integration: Establishing partnerships with internationally recognized brands and ensuring seamless market entry.

Creation of Proprietary Concepts: Developing unique offerings in fitness, recovery, and wellness that resonate with local and international audiences.

Customization and Localization: Adapting product lines to meet specific market needs, creating a competitive edge for developers and investors.

These tailored offerings enhance the value proposition, driving customer engagement and retention.

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Recruitment, Education, and Training

We focus on building high-performing teams through:

Strategic Talent Acquisition: Recruiting top-tier professionals and coaches using our global network.

Customized Training Programs: Providing brand-specific education to ensure teams deliver exceptional customer experiences..

Continuous Professional Development: Keeping staff updated on the latest industry trends and practices to maintain competitive excellence.

This ensures facilities are staffed with motivated and skilled personnel, fostering customer loyalty and satisfaction.

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End-to-End Operational and Financial Management

Our comprehensive management services include:

Budgeting and Financial Forecasting: Creating detailed financial plans and scenarios to guide business decisions.

Performance Analytics and Monitoring: Tracking key metrics to ensure alignment with strategic goals.

Transparent Stakeholder Reporting: Providing clear, actionable insights to investors and asset owners.

Our structured approach ensures optimal financial health and sustainable growth for every venture.

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Advanced Technology Integration

Technology is a cornerstone of EX Sports' approach, offering seamless digital solutions that enhance user engagement and operational efficiency:

Website and App Development: Designing intuitive platforms for membership management, class bookings, event registrations, and community engagement.

Facility Technology Solutions: Implementing cutting-edge technologies such as smart access systems, virtual training modules, and data-driven performance analytics.

Interactive Experiences: Leveraging simulator technologies and VR solutions in concepts like Hitzone to create immersive, high-tech environments.

Data and CRM Systems: Utilizing advanced customer relationship management tools to personalize user experiences and drive loyalty.

This comprehensive tech ecosystem ensures seamless operations and an enhanced customer journey, positioning each facility as a leader in innovation.

EX INTERACTIVE SPORTS

ABOUT US

EX Interactive Sports is a subsidiary of EX Sports DMCC, the holding company behind SportzLab and a network of leading brands within the EX Sports ecosystem.
In Saudi Arabia, our operations focus on three strategic pillars:

  1. Academy Development and Management – We design, build, and operate world-class sports academies that combine elite training, community programs, and sustainable operations, fully aligned with Saudi Vision 2030.

  2. IP Development – Through SportzLab, we are developing the first Saudi-born sport-entertainment hubs, merging simulators, e-sports, F&B, and live events to create immersive destinations that redefine how fans experience sports.

  3. Event Production – With over two decades of expertise, we deliver premium events for partners such as Red Bull, EMAAR, Yas Island, and Abu Dhabi Tourism, from creative concept to broadcast delivery.


Together, these pillars position EX Interactive Sports at the forefront of transforming Saudi Arabia’s sports and entertainment landscape.

EX INTERACTIVE SPORTS

OUR TEAM

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TOLI MAKRIS

CO-FOUNDER

Toli Makris, a Greek-German entrepreneur, has devoted 20 years to the sports industry in Asia, South America, and the Middle East. His expertise spans media rights sales, marketing activations, event operations, and athlete development.

In 2009, he co-founded Elite Boxing, a Bangkok-based combat sports company known for high-quality muaythai events and EB-TV, which has streamed 500+ events and organized 50+ global combat sports events.

Recognizing blockchain's potential in sports in 2018, Toli founded EX Interactive Ventures, facilitating sports investment through blockchain technology.

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DERICK CHATTERPAUL

CO-FOUNDER

Derick is a dynamic entrepreneur, investor, and consultant with over two decades of experience across technology, finance, and sports management. His background includes successful ventures in digital transformation and venture capital, focusing on disruptive technologies in the sports and entertainment sectors.

Derick plays a crucial role in establishing strategic partnerships and guiding EX Sports’ long-term growth and innovation strategy.

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WAEL AL AMASI

DIRECTOR OF OPERATIONS AND MARKETING

Wael Al Amasi, Director of Operations and Partnerships, brings over 25 years of diverse experience spanning entertainment, fitness, IT, and telecommunications.

At EX Sports, he spearheads pre-opening operations in Saudi Arabia, manages crucial partnerships, and guides human capital development. His proven expertise in project management and business development, honed at entities like stc, BAAW Holding, and Team eir, ensures EX Sports' strategic and operational objectives are met with precision and excellence.

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TROY A. GELDART

CHIEF OPERATING OFFICER

As COO, Troy drives EX Interactive Sports' operational excellence through acute business and technical mastery. He meticulously integrates transformative technologies, leveraging analytics, and end-to-end payment systems; integrated architectures, and robust CX platforms to optimize efficiency and profitability across multi-venue complexes.

Troy's leadership in management, system development and digital ecosystem creation ensures streamlined operations, elevated user experiences, and strategic growth.

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SEAN GARNIER

URBANBALL BRAND AMBASSADOR

Sean Garnier is a French freestyle footballer and world champion known for his signature style and dazzling skills. As a global icon in street football, he leverages his unique influence and widespread social media presence to promote EX Sports' initiatives, driving engagement and brand visibility among diverse global audiences.

Sean’s role as an Ambassador focuses on connecting with sports enthusiasts and fostering community growth.

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TAM KHAN

TKMMA ELITE BRAND AMBASSADOR

Tam Khan is a British entrepreneur, former professional fighter, and fitness enthusiast with deep ties to the combat sports community in the Middle East. He is celebrated for his role in co-founding the UAE's first professional MMA promotion, bringing world-class combat events to the region.

Tam's ambassadorship promotes EX Sports' core values of high performance and community spirit, leveraging his network to expand regional partnerships.

EX INTERACTIVE SPORTS

What we offer

Management, Marketing, Finance, and Revenue Generation

EX Interactive Sports specializes in comprehensive business management across sports, fitness, recovery, and wellness sectors. Our services includ:

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Sports Facility Development, Optimization, and Operations

We lead the development and management of world-class sports and wellness facilities, providing:

button

Brand and Product Curation, Identification, and Creation

EX Interactive Sports excels in curating and developing innovative concepts tailored to the sports and wellness market:

button

Recruitment, Education, and Training

We focus on building high-performing teams through:

button

End-to-End Operational and Financial Management

Our comprehensive management services include:

button

Advanced Technology Integration

Technology is a cornerstone of EX Interactive Sports‘ approach, offering seamless digital solutions that enhance user engagement and operational efficiency:

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EX INTERACTIVE SPORTS

OUR PROJECTS

Our projects in Saudi Arabia span a diverse range of initiatives — from developing and managing elite sports academies across the Kingdom to producing large-scale events for global brands. We are also building SportzLab, the first Saudi-born sport-entertainment hub that merges sports, gaming, F&B, and live experiences into one dynamic ecosystem.

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EX Interactive Sports Saudi Arabia is a fully foreign-owned subsidiary of EX Sports DMCC. For all business or project inquiries, please contact us via email.

Email

[email protected]

Contact Us

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